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Sunday, 8 February 2015

ON THE ORIGINS OF MAMIL

Crank up the volume.  Shout it from the rooftops.  Let it be known far and wide.  I’m in love.  His name is Vassos and he’s Greek.  He could be a Greek god but I have no idea.  He might even be dressed in an eclectic fusion of classic-on-contemporary, flamboyant-on-elegant metrosexual man-gear or a simple brown paper bag but I wouldn’t know.  You see, I’ve never met him.  But love him I do.  Vassos hangs out on The Chris Evans Breakfast Show and delivers daily potent pint-sized pieces that keep me bang up to date with the shenanigans of the sporting world.  I listen to him most mornings but the other morning, he grabbed me by the ears and I haven’t been the same since.  Perhaps I never will.

Every so often he comes up with a gem of an idea, a germ of a theory that takes my breath away and the other day was no exception.  Not only do I play golf, I digest vast tracts of theory, articles, forums, videos, vlogs, blogs and reviews like they’re going out of fashion.  I have enough golfing information-flow in my head to sink the Titanic all over again.

I’ve read a million reasons why the game of golf is dying – and it is; I could add a million more of my own – and I might; but they are all down to personal opinions.  Not one of them is research-based and that’s because nil-to-very-little research has been done.  Without research, and the subsequent formulation of a concrete approach from that research, the best response we can hope for is hotch-potch solutions in isolated pockets of the world.  Am I the only idiot on the block who’s figured out that if golf dies, a whole lot of jobs might go?  It’s an industry, right?  I cannot fathom why independent studies, much less meta analysis, have not been carried out.  There are many stakeholders and companies with overt and vested interests in the business side of golf that could easily head up research, postulate solutions, pilot the ideas, and carry best solutions into reality.  But it’s not happening.  It’s looking like everyone is out to prove Charles Darwins’ theory all over again – survival of the fittest.  Bring it on.

Now back to Vassos and time to get on with my hot topic.

Vassos found a man to blame for the decline in golf.  He pedalled out Bradley Wiggins (Yes, Sir) and then added the rider MAMIL (for the phonologists among us, sounds like mammal).  While I was doing my best impression of an Incredible Me Minion “WHaaat?” while on the traffic crawl to work, his dulcet tones continued to explain that Middle Aged Man in Lycra (Yes, MAMIL) has abandoned the weekend five hour golf outing for a much quicker two hour fix of serotonin and nor-adrenaline – with a massive cardiovascular workout thrown in for free.  Back home, smug and satisfied, he’s now ready to spend the day with family.  And this all started around the time Wiggo was making his Lycra-clad wheeling form famous.  It seems middle-aged golfing man is easily influenced, abandoning the fairways for the lure of polyester, spandex, and a saddle.  Who’d have thought?  And nobody has come close since to putting the brakes on this Diaspora.

But I have news for you, Vassos.  There’s one that got left behind. How should I best describe him?  More V-Tub than V-Dub.  On his own.  Practising his driving skills and approaches.  Not bothering to putt on the temporary greens.  Out on the course on a Sunday morning.  Not an inch of spandex.  Or a yard of lycra.

Like the polite golfers we are, we wave him through and he plonks his ball to the left but level with mine, just off the green.  Note the fact that he’s arrived in this lie after two shots on a par 5 while I’ve arrived there by way of a million laughs, a game of hide and seek in the gorse bushes, and by some anarchic miracle that results in me landing at this spot with the same ball in my possession that I started off the tee box with.  I’m feeling proud.  It’s a Titleist Pro V1. 

He passes by.  We exchange polite, meaningless words and he heads for his ball, except – wait a minute - he scoops up mine.  I was still reminiscing on the V-Dub moment and was deep in Francophile mode so I had to use all my reserves not to shout “Faux play”.  The phonologists among you will have spotted immediately why this would not be appropriate.  Me, I’m saying nothing more. 

But I couldn’t let him run away with the Lamborghini Veneno of golf balls and all the blood, sweat and tears I had endured to shift that little white ball up the course to that particular lie.  Once I got over the shock of non-MAMIL skirting away with my property, I yelled in my best Cockney parlance “Oi you, I think you’ll find that mine”. He dropped it pronto and took off like a scalded cat.

Well, Vassos, he’s one I haven’t seen for a while and I am rather hoping he has pursued your theory and has become new MAMIL man.  Should he ever steal my ball again, I shall be deploying a not-so-nice French technical invention.  It’s called the guillotine.  















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